End Spiking, Now.
Multi Channel Campaign • Advertising
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Concept
To shed a light on the realities of spiking for victims, LADbible Group launched a spiking awareness campaign called, End Spiking, Now. The campaign aims to focus on raising awareness of the spiking epidemic and to encourage others to share their experiences. As the largest survey conducted in the UK on this issue, it intends to exert pressure on the government to fulfil their commitments to enact necessary legislation changes.
OOH
To help drive further awareness, LADbible Group launched an OOH in Manchester, on one of Europe’s largest billboards. Conceived and executed by myself, the creative features a quote taken directly from one of the Survivor stories: “I could hear, and I could feel, but I couldn’t see, and I couldn’t speak”, along with information from Stamp Out Spiking on ways to get help.
